I never thought it would happen here, but it seems with the onslaught of technology and the "Information Superhighway", we are just being bogged down with unrealistic amounts of information that we have to revert to Third World communciation media. I'm talking about pictures here. Like comic books, like information pamphlets with drawings instead of words. Who'd have thought America would stop reading, for non-pleasure anyway?
I suggested doing a series of editorials. Well, not "editorial" in the strict sense of the word, since we are going to be using much more illustration and images, much more than words. Think: Birth Control pamphlets, How to Use a Condom pamphlets, or How to Clean Your M-16 with the buxom vixen showing you the steps comic book-type pamphlet.
It seems we have to make paragraphs and sentences shorter these days.
Much shorter.
It seems people have less time to read. It seems people have stopped reading altogether. Our sales staff breeze through e-mail. Then when you ask them about a very important e-mail you sent that you wanted answered, they say, "I haven't read it yet, I'll take a look." Or they come to you asking how a product works, then you say "I sent that info to you three weeks ago in an e-mail", which they didn't read. So how would you get a sales team to sell 3000 different products with an average of a hundred products being added to inventory every month? By doing a comic-book pamphlet thingie on a single (although back-to-back) page. More pictures. Less words. Broken down to elementary level so that they can understand what a cable does and can do in the "real world".
12:38 PM | |
