Just read an article about a ridiculous premise - self-destructing disposable DVDs (EZ-D). The idea is preposterous: you buy a vacuum sealed DVD pouch at your local 7-11 or Walgreens. As soon as the package is opened and exposed to air, the chemical process to obliteration begins and the DVD will be rendered unusable thereafter. Discs will retail between $6-$7, and would usually be offered succeeding the full price version. So, far this is only a test (that started 09/09/03).
But it's nonesense. Why would you waste $7.00 on a two day rental when you can rent it at your local Blockbuster for $3.85 for 2 nights or longer if you forget to return it? Why waste $7.00 when you can, if you want to, plunk down an extra $7.00 to get the lifetime version (and let's face it, millions already do)? Why would you even spend $7.00 when you can get the full pirated version for half of that? Why, why think of it all?
Think of it: young vandals at Walmart with nothing to do, tear open packages of EZ-Ds when no-one's looking, then run like mad. There lies a wasted pile of hundreds of dollors worth of dead DVDs at the Electronics aisle after two days. There lies piles of plastic waste that no-one will take the time to recycle at Greendisc Services (trust me, who recycles photocopy toner cartridges in offices accross America - even if postage is free?). And yeah, I really want to run and preview The Hot Chick for $7.00 bucks right after the full-priced version just came out.
I hope Flexplay have done their research and answered my questions above before they began the test market. But really, who is so lazy to go and rent a movie and so lazy to return it? You can't even lend it to your friend after watching: "You better hurry and pick up the movie, you only have 2 hours left before The Hot Chick self-destructs! Watch it take America by storm.
2:23 PM | |
